Do you work with one-van outfits or only big firms?

Both. A sole trader with no office is the clearest case for call cover, because there is nobody else to answer. Bigger firms usually come to us for the follow-up and the reporting.

Can I switch it on just for storm season?

Yes. Every part of the system is a separate module, so you can run call cover hard through the bad months and drop back afterwards with 30 days' notice.

Will you get me to number one for roofers in my town?

Nobody can promise that, and anyone who does is either lying or about to be. We guarantee the work, the launch date and the reporting, and we show you exactly what was done.

I don't have decent photos. Is that a problem?

Phone photos off the job are fine and usually better than stock. Before and after shots of real roofs beat a stock image of a house that isn't yours.

Home / Trades / Roofers

You're on the roof. We'll get the phone.

Roofing work rarely goes to whoever was cheapest. It goes to whoever answered, turned up, and then actually followed the quote up. We run that whole chain — the site, the listings, the calls you can't take, and the chasing you never get round to.

See a roofing site

Roofing leads go off quickly.

Water coming through a ceiling is not a considered purchase

The typical Tuesday

Three missed calls by lunch. Two quotes sent last week with no reply. Nobody chasing either.

Somebody with a leak isn't shopping around for a fortnight. They ring three roofers off Google, take the first one who answers and can come out, and never think about the other two again.

Which is why "my website doesn't work" is almost never really about the website. The site got them to dial. The dial went to voicemail because you were forty feet up with a nail gun. That's not a design problem and no web firm has ever fixed it for you.

Then there's the other half: the quotes. Most roofers send a price and go quiet, because chasing feels like begging. The job goes to whoever followed up politely twice. That's it. That's the whole difference.

Set up for how roofing comes in.

Found, called, booked — in that order

01 / Getting found

Almost nobody searches "roofing company." They search a problem and a place.

Pages for the jobs, not the trade

Flat roof repair. Slipped tiles. Chimney flashing. Emergency leak. Full re-roof. Separate pages for the work people actually type in, instead of one "Services" page that mentions everything once.

A page per town you cover

Your patch is a list of places, so the site should be too. Add a town as the radius grows, priced as a unit so you know what a new area costs before you agree to it.

Google Business Profile

Claimed, right categories, service areas set properly, current job photos, posts going out. For "roofer near me" this outranks your website — and it's usually the thing nobody has touched in two years.

Your real jobs as the proof

Before and after shots off your phone beat any stock photo of a house you've never been to. We build the site around having them.

Loads on bad mobile signal

Hand-built, no page builder. Someone standing in their garden looking at a wet ceiling is not going to wait eight seconds for a slideshow.

Findable by the AI answers too

The unglamorous admin: consistent name, address and phone everywhere, Bing and Apple listings claimed, crawlers not blocked at your host. Increasingly this is where people get their shortlist.

02 / Getting called

The bit every other supplier treats as somebody else's job. It's the one that costs you most.

Missed-call text-back

Ring out, and they get a text in your name within seconds — "on a roof, back to you shortly, what's the address?" Now they're waiting for you instead of dialling the next number.

AI receptionist

Picks up 24/7, takes the address, the roof type, what's leaking and how urgent, books the survey, and hands to you when a person is needed. You approve every word first. How it works.

Storm mode

Turn the call cover up for the months the weather makes your phone unusable, and back down after. Your demand is seasonal, so the system is too.

Tap to ring, tap for directions

A sticky call bar on every mobile screen. Obvious, and missing from most roofing sites we're sent to look at.

Web enquiries answered in seconds

Not that evening when you're back in the van. Whoever replies first usually gets the survey.

Emergency handled differently

A leak at 9pm and a re-roof quote in March are not the same call. They don't get treated the same way.

03 / Getting booked

Where roofing money is most obviously left on the table.

Every quote chased automatically

Text and email, on a schedule, in your tone, until they say yes or no. Roofing quotes are big enough that one recovered job pays for a lot of nagging you didn't have to do.

Reviews asked for at the right moment

Not three weeks later. The day the scaffold comes down, while they're standing there pleased with it.

QR stickers on the van, tap cards in the cab

Physical kit that feeds the review engine, because a link in an email nobody opens doesn't.

Survey reminders

Confirmation and reminder texts before you drive out, so you're not doing a forty-minute round trip to an empty house.

Old quotes revisited

The pile of prices from six months ago that went quiet. Some of those roofs still leak.

Calls counted, not impressions

The report tells you how many people rang, how many were new, and what they wanted. Not a visibility score.

A roofing site, live.

Open it and click through — it's a real page, not a picture

Roofing
01

Quote formFour-step processSticky call bar

Built around one action: get the address and get a survey booked. Emergency call bar fixed to the bottom of every mobile screen, job photos as the proof, and a quote form short enough that someone standing in the rain will finish it.
Open live demo

This is a concept demo built to show layout and craft, so the business name and figures on it are invented. Open it and hit “Put your name on this” to see it with yours. Client work stays private unless the client asks us to show it. See the rest of the work.

Things a generalist gets wrong.

Six that come up on nearly every roofing job

Your year isn't flat

A wet autumn and a quiet February need different amounts of phone cover. Paying the same for both is how these contracts start to feel like a waste.

Emergency and planned aren't the same lead

One needs answering in ninety seconds. The other needs following up for six weeks. Treat them identically and you lose both.

Your patch is towns, not a radius

You'll drive twenty-five minutes one way and not five the other. The site should reflect where you'll actually go.

Nobody reads on a desktop

They're outside, on data, holding a phone, looking at something wet. Anything that isn't one-thumb usable doesn't exist.

A quote isn't a job

Roofing has a long, quiet gap between price and yes. That gap is where the work goes to somebody else, and almost nobody is set up to survive it.

You are not going to log into a portal

So there isn't one. Changes and updates go over WhatsApp, because you're on a roof and not at a desk.

We work with UK and Canadian trades. If you want, we'll look at what you've got now on the call and tell you honestly which of these is costing you most — including if the answer is "nothing, you're fine."

Questions

Can't see yours? Email fayz@sleakskin.com

I get all my work from word of mouth. Why would I need this?

Word of mouth still ends up on Google. Someone gives a neighbour your name, and the neighbour looks you up before ringing. If what they find is a dead Facebook page or a site that won't load, the recommendation does half the work it should have. The other half is the phone: a referral who can't get through still rings somebody else.

Do you work with one-van outfits, or only bigger firms?

Both, and honestly the one-van case is the clearer one — there's nobody else to answer the phone. Bigger firms usually come to us for the quote follow-up and the reporting rather than the website.

Can I have it only for storm season?

Yes. Every part is a separate module. Run the call cover hard through the bad months, drop it back after with 30 days' notice, keep the site and the listings running all year.

Can you get me to number one for "roofer" in my town?

No, and be wary of anyone who says otherwise — Google now tells businesses to report firms promising it. What we'll guarantee is the launch date, the uptime, the turnaround on edits and that every checkable thing is actually done. You can verify most of it yourself and we'll show you how.

My photos are just phone snaps. Is that a problem?

They're better than stock. A real before and after off a job you did in the next village is more convincing than a polished image of a house nobody recognises. Send what you've got.

I already have a website. Do I have to bin it?

We rebuild it as part of the system, because we won't run marketing and call cover on a site we don't control — that's exactly where the finger-pointing starts when something breaks. If your current site is genuinely doing its job we'll tell you to keep it and we'll say so on the call.

Do I own the site and the domain?

Yes. Domain registered in your name from day one. If you leave, you get a written exit package inside 10 working days — files, content, images, database, and access to DNS, analytics and your Google profile.

How long before anything happens?

The site and the call cover are live within 14 days, and the call cover starts working the day it's switched on. Search takes longer and anyone promising otherwise is guessing — think months, not days.